Marketing & content specialist

I’m a marketing generalist and content creator with experience across in-house, agency, and freelance work. I create clear, effective digital content across social media, websites, email, campaigns, and brand communications, combining hands-on creative production with a practical understanding of strategy, customer experience, and business goals.

Intro:

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A practical mix of creative, strategic, and hands-on marketing skills.

  • I create practical marketing assets across video, graphics, photography, written content, campaign materials, and digital design. My focus is producing clear, polished content that supports the message, suits the channel, and helps the business communicate with the right audience.

  • Every dollar spent on advertising should work towards a clear business goal. I create and optimise targeted campaigns that attract the right customers, improve performance, and deliver long-term value from your marketing investment.

  • Your website is often the first impression people get of your business. I make sure it looks great, is easy to use, and is easy for the right people to find.

    I stay across the latest SEO and AI search trends, so your website is set up to appear wherever potential customers are looking—from Google to AI-powered search tools.

  • Great design builds credibility, communicates your value, and makes your business memorable. From branding and marketing materials to digital graphics and print, I create clean, purposeful designs that strengthen your brand and help your business stand out.

A young man with light brown hair and a slight smile, sitting in a beige armchair in a cozy room, wearing a gray quarter-zip sweater.

Hi I’m Joel,

I've spent over five years working in marketing across agencies and in-house teams in the Waikato area, plus 3 years involved in freelance projects. That experience has given me a strong understanding of how strategy and creativity come together to help businesses grow.

Brands I’ve built

Trggr

Trggr (Trigger) is a New Zealand-founded dating app that combines AI-powered features with a fresh approach to online dating, setting it apart from traditional platforms.

I led the branding and design process, working closely with the app development team to ensure the user experience consistently reflected the brand's personality and positioning. As the product evolved, we refined the brand through multiple iterations to clearly define its point of difference and create a cohesive user experience.

In the lead-up to launch on the Google Play Store and Apple App Store, I managed the website, social media strategy, digital advertising, and creative assets, helping establish a strong and consistent brand presence across every customer touchpoint.

Funki Monkey

Funki Monkey is a smart home technology e-commerce store built on Shopify.

I developed the brand from the ground up—creating its visual identity, designing the website, producing product imagery and content, managing social media, and running Meta advertising campaigns to support growth and online sales.

Lads Army

Lads Army is a social initiative founded in 2022 to encourage men to share their stories and help break the stigma surrounding men's mental health.

The project centred around meaningful storytelling and positive messaging to create a supportive online community. I developed the brand, designed and built the website, created all content, managed social media, and grew the online community from the ground up.

Piano Spark

Piano Spark is an Auckland-based piano tuition business looking to strengthen its online presence and attract new students.

I redesigned and expanded the website, created engaging social media content, and managed targeted Meta advertising campaigns to help reach the right audience.

See for Yourself

See for Yourself is my own educational platform exploring mindfulness, awareness, self-enquiry, and personal growth through practical, evidence-informed content. Built entirely from the ground up, the project combines thoughtful branding, video storytelling, and digital strategy to make complex ideas accessible and engaging.

I developed the brand identity, messaging, website, video content, social media strategy, and overall user experience—creating a platform designed to educate, inspire, and foster a growing online community.

Video Content

Trggr’s first video ad published across Meta and Google ads

A short video created for mental health awareness week

A drone video edit I created for 30 Seconds Ltd, capturing the transformation of their new factory

The first video created for See for Yourself - delving into and educating the viewer about the importance of strengthening your awareness

Here’s a short cinematic video I made for a meditation video series

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Testimonials

  • "Joel has been the driving force behind our recent project, Trggr - bringing together the strategy, brand positioning and content."

    —Andrew, Infinity Applications

  • “Joel immediately understood my approach and thinking - and brought it to life through his creative video and storytelling capabilities.”

    —Paul, Here2Care Charitable Trust

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Marketing & content specialist

Email: joel.mounsey76@gmail.com

Phone: 027 299 6513

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