Brand & content specialist
Your creative marketing partner.
I help small businesses build stronger brands through thoughtful strategy, compelling content, and creative marketing—so you can attract the right customers and grow with confidence.
How it works
-
We start with a conversation about your business, your goals, your customers, and what's working (or not). This helps uncover the opportunities that will have the biggest impact.
-
Based on our conversation, I'll recommend a practical marketing strategy tailored to your business. Together we'll decide what services will have the greatest return—whether that's branding, content, social media, a new website, advertising, or a combination of them.
-
This is where ideas become reality. I'll create the photography, videography, graphic design, website, and other creative assets needed to tell your story and showcase your business professionally.
-
Once everything is ready, we'll launch your marketing and make sure every piece works together. Whether it's your website, social media, or advertising, your business will have a consistent presence that builds trust and attracts new customers.
-
Marketing isn't a one-off project. As your business evolves, I can continue creating fresh content, refining your strategy, and helping you stay visible to your customers.
Here's how I can help your business grow.
-
Great content does more than fill a social media feed—it builds trust, tells your story, and keeps your business front of mind. I create authentic photo and video content, then help turn it into a consistent social media presence that connects with your audience and reflects your brand. With experience managing social media across multiple industries, I focus on creating content people actually want to engage with—helping you build credibility, grow your audience, and stay relevant over time.
-
Every dollar spent on advertising should work towards a clear business goal. I create and optimise targeted campaigns that attract the right customers, improve performance, and deliver long-term value from your marketing investment.
-
Your website is often the first impression people get of your business. I make sure it looks great, is easy to use, and is easy for the right people to find.
I stay across the latest SEO and AI search trends, so your website is set up to appear wherever potential customers are looking—from Google to AI-powered search tools.
-
Great design builds credibility, communicates your value, and makes your business memorable. From branding and marketing materials to digital graphics and print, I create clean, purposeful designs that strengthen your brand and help your business stand out.
Hi I’m Joel,
I've spent over eight years working in marketing across agencies, in-house teams, and freelance projects. That experience has given me a strong understanding of how strategy, creativity, and consistency come together to help businesses grow.
I love partnering with small businesses to create marketing that's authentic, professional, and genuinely reflects who they are.
My goal is simple: to make marketing feel less overwhelming and help business owners feel proud of how their business is presented.
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
Ready to get started?
Let's have a chat.
Book a free discovery call below, or give me a call: 027 299 6513
Brands I’ve built
Trggr
Trggr (Trigger) is a New Zealand-founded dating app that combines AI-powered features with a fresh approach to online dating, setting it apart from traditional platforms.
I led the branding and design process, working closely with the development team to ensure the user experience consistently reflected the brand's personality and positioning. As the product evolved, we refined the brand through multiple iterations to clearly define its point of difference and create a cohesive user experience.
In the lead-up to launch on the Google Play Store and Apple App Store, I managed the website, social media strategy, digital advertising, and creative assets, helping establish a strong and consistent brand presence across every customer touchpoint.
Funki Monkey
Funki Monkey is a smart home technology e-commerce store built on Shopify.
I developed the brand from the ground up—creating its visual identity, designing the website, producing product imagery and content, managing social media, and running Meta advertising campaigns to support growth and online sales.
Lads Army
Lads Army is a social initiative founded in 2022 to encourage men to share their stories and help break the stigma surrounding men's mental health.
The project centred around meaningful storytelling and positive messaging to create a supportive online community. I developed the brand, designed and built the website, created all content, managed social media, and grew the online community from the ground up.
Piano Spark
Piano Spark is an Auckland-based piano tuition business looking to strengthen its online presence and attract new students.
I redesigned and expanded the website, created engaging social media content, and managed targeted Meta advertising campaigns to help reach the right audience.
See for Yourself
See for Yourself is my own educational platform exploring mindfulness, awareness, self-enquiry, and personal growth through practical, evidence-informed content. Built entirely from the ground up, the project combines thoughtful branding, video storytelling, and digital strategy to make complex ideas accessible and engaging.
I developed the brand identity, messaging, website, video content, social media strategy, and overall user experience—creating a platform designed to educate, inspire, and foster a growing online community.
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
Video Content
Trggr’s first video ad published across Meta and Google ads
A short video created for mental health awareness week
A drone video edit I created for 30 Seconds Ltd, capturing the transformation of their new factory
The first video created for See for Yourself - delving into and educating the viewer about the importance of strengthening your awareness
Here’s a short reel of me explaining the mistakes often made while trying to meditate