Marketing & content specialist
Your creative marketing partner.
I help small businesses build stronger brands through thoughtful strategy and compelling content—so you can attract the right customers and grow with confidence.
How I help you
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We start with a conversation about your business, your goals, your customers, and what's working (or not). This helps uncover the opportunities that will have the biggest impact.
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Based on our conversation, I'll recommend a practical marketing strategy tailored to your business. Together we'll decide what services will have the greatest return—whether that's branding, content, social media, a new website, advertising, or a combination of them.
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This is where ideas become reality. I'll create the photography, videography, graphic design, website, and other creative assets needed to tell your story and showcase your business professionally.
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Once everything is ready, we'll launch your marketing and make sure every piece works together. Whether it's your website, social media, or advertising, your business will have a consistent presence that builds trust and attracts new customers.
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Marketing isn't a one-off project. As your business evolves, I can continue creating fresh content, refining your strategy, and helping you stay visible to your customers.
Here's how I can help your business grow.
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Great content does more than fill a social media feed—it builds trust, tells your story, and keeps your business front of mind. I create authentic photo and video content, then help turn it into a consistent social media presence that connects with your audience and reflects your brand. With experience managing social media across multiple industries, I focus on creating content people actually want to engage with—helping you build credibility, grow your audience, and stay relevant over time.
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Your website is often the first impression people get of your business. I make sure it looks great, is easy to use, and is easy for the right people to find.
I stay across the latest SEO and AI search trends, so your website is set up to appear wherever potential customers are looking—from Google to AI-powered search tools.
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Great design builds credibility, communicates your value, and makes your business memorable. From branding and marketing materials to digital graphics and print, I create clean, purposeful designs that strengthen your brand and help your business stand out.
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Clear, persuasive words help customers understand your business, trust what you offer, and take the next step. I write or refine copy for websites, product descriptions, emails, blogs, advertisements, sales scripts, and social media—making sure every message sounds like your business and speaks clearly to the people you want to reach.
Hi I’m Joel,
I've spent over eight years working in marketing across agencies, in-house teams, and freelance projects. That experience has given me a strong understanding of how strategy, creativity, and consistency come together to help businesses grow.
I love partnering with small businesses to create marketing that's authentic, professional, and genuinely reflects who they are.
My goal is simple: to make marketing feel less overwhelming and help business owners feel proud of how their business is presented.
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
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“Joel immediately understood my approach and thinking - and brought it to life through his creative video and storytelling capabilities.”
—Paul, Here2Care Charitable Trust
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"Joel has been the driving force behind our recent project, Trggr - bringing together the strategy, brand positioning and content."
—Andrew, Infinity Applications
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Joel helped a lot with my digital ads, and he helped fine-tune my target audiences (saving me money in the long run!). He’s a competent, patient, knowledgeable marketer, and an all-round good guy wanting the best for his clients. And he’s happy to go the extra mile!
Sandy, Piano Spark
Ready to get started?
Let's have a chat.
Book a free discovery call below, or give me a call: 027 299 6513
Recent Video Projects
My equipment: Sony ZV-E10, DJI NEO
Brands I’ve built
Trggr
Trggr (Trigger) is a New Zealand-founded dating app that combines AI-powered features with a fresh approach to online dating, setting it apart from traditional platforms.
I led the branding and design process, working closely with the development team to ensure the user experience consistently reflected the brand's personality and positioning. As the product evolved, we refined the brand through multiple iterations to clearly define its point of difference and create a cohesive user experience.
In the lead-up to launch on the Google Play Store and Apple App Store, I managed the website, social media strategy, digital advertising, and creative assets, helping establish a strong and consistent brand presence across every customer touchpoint.
Funki Monkey
Funki Monkey is a smart home technology e-commerce store built on Shopify.
I developed the brand from the ground up—creating its visual identity, designing the website, producing product imagery and content, managing social media, and running Meta advertising campaigns to support growth and online sales.
Lads Army
Lads Army is a social initiative founded in 2022 to encourage men to share their stories and help break the stigma surrounding men's mental health.
The project centred around meaningful storytelling and positive messaging to create a supportive online community. I developed the brand, designed and built the website, created all content, managed social media, and grew the online community from the ground up.
Piano Spark
Piano Spark is an Auckland-based piano tuition business looking to strengthen its online presence and attract new students.
I redesigned and expanded the website, created engaging social media content, and managed targeted Meta advertising campaigns to help reach the right audience.
See for Yourself
See for Yourself is an educational/coaching platform exploring mindfulness, awareness, self-enquiry, and personal growth through practical, evidence-informed content. Built entirely from the ground up, the project combines thoughtful branding, video storytelling, and digital strategy to make complex ideas accessible and engaging.
I developed the brand identity, messaging, website, video content, social media strategy, and overall user experience—creating a platform designed to educate, inspire, and foster a growing online community.
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
Attract /// Engage \\\ Convert /// Grow \\\ Build trust /// Scale \\\
Marketing & content specialist
